Instagram is a social media app that allows you to take pictures and videos, as well as edit them, to post on your profile. Since its release in 2010, Instagram has grown into one of the most popular social media outlets. At the end of 2017, Instagram had roughly 300 million active users worldwide, with their app’s reach being amongst the highest amongst all social media apps. Here are tricks to use Instagram for building brand loyalty.
Post content that is relevant to your business and reflect the quality of your brand
Instagram is a photo sharing app. This means that you have to have quality, relevant and engaging content before you post something on the app. For instance, if you are the owner of a fast food chain, it would not be appropriate to post photos of your employees cooking or dealing with customer orders. Again, it has to be relevant to your brand and reflect the quality of what your brand stands for. Buying Instagram likes from Go Read can help you boost your posts’ visibility and reach.
Provide your followers with discounts and special offers on your products
Everybody wants to save a few pennies. So, if you are going to provide some special offers on your products or services, make sure your followers know about it by posting the info on Instagram. This way, even though you didn’t sell the product directly through Instagram posts, you have created some more interest in and exposure for your brand.
Use the power of Hashtags
Going through all your posts and tagging certain keywords in your Instagram post titles is a great way of boosting engagement on your Instagram posts. For example, if you are going to sell fast food, instead of just calling your post ‘Popeyes’, tag it with keywords like #Popeyes #fastfood #kingofkings. This will make the post more popular among people who are seeking for that type of content on Instagram.
Use location tags to associate your Instagram account with a specific place
You can also use Instagram for building brand loyalty by associating your posts with a specific location. For example, if you are the owner of a fast food chain, you can tag your posts with the #restaurant #fastfood #Popeyes #location. This will make it easier for people to find your business on Instagram and follow it more closely.
Use Instagram stories to post short videos or pictures
Instagram is also a video-sharing app. Therefore, a lot of people like posting short videos and images on Instagram. To add to that, you can use Instagram Stories to share short videos and photos on your profile. This way, people will be able to interact with your posts even more since they can watch the videos or see the pictures directly on the app.
